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Definition of MARKETING


1    a: the act or process of selling or purchasing in a market

      b: the process or technique of promoting, selling, and distributing a product or service

2      : an aggregate of functions involved in moving goods from producer to consumer


Other Business Terms


amortize, caveat emptor, clearinghouse, divest, due dilgence, emolument, green-collar, marque, overhead, perquisite


Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies, product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. "merchandising"

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